Ados Pados

Services
Brand Strategy
Art Direction
Visual Identity
Illustration
Client
Zostel Shoja
Location
Himachal Pradesh, India
Year
2026
Info
Ados Pados is a neighbourhood-inspired restaurant rooted in warmth, familiarity and everyday connection. It brings nostalgic Indian sensibilities together with a modern, design-forward approach to create an experience that feels both premium and approachable. At its core it's about good food, easy conversations, and the joy of sharing moments with your people - less a place you visit, more one you already belong to.
The primary logo blends English and Devanagari into a fluid, hand-drawn, unstructured form that feels warm, spontaneous and playfully expressive while still holding a sense of balance. The secondary mark simplifies the identity into a compact form, playfully combining 'अ' and 'P' to suggest "UP" - a quirky nod to looking up and sparking small moments of connection.
The identity balances expression with restraint. The logo feels human, hand-drawn, slightly imperfect and full of character; typography stays clean and neutral to create clarity. Illustrations sit in between - observational, sketchy and narrative-driven, used sparingly to capture everyday moments and cultural nuance.











